2026-02-04 – Billing Live, Agent Wiring & First Real Signups — Beton February Update
First weekly update of 2026 is here!
Hi,
It’s Vlad, founder of Beton. We’re building automated signal discovery for PLG sales teams.
What’s going on
Scored & emailed 700 B2B leads, talked to 60. Qualified pipeline — $90K (from cold outreach). LOIs + paying: 8.
We have 110 newsletter subscribers and 216 LinkedIn followers. Got 7 MVP signups. Watching them in PostHog — we love you guys, thanks!
This chart shows how many people switch to our website.
Product
Billing & onboarding are live
We added Stripe and got billing running. Customers comes in, connects PostHog, adds a card, hooks up Attio — and we’re ready to go. No unnecessary steps.
For self-hosters it’s even simpler: one env variable — and the entire app is available without any billing screens.
All competitors charge annually upfront, $30K+ minimum. We charge monthly based on number of tracked users. For early-stage PLG companies — significantly cheaper on ACV basis.
PostHog and Attio integrations are live
We shipped full integrations with PostHog and Attio.
Here’s how it works now: customer connects PostHog during onboarding, we look at the structure of their tables via API — no access to raw data. The agent crawls the client’s website, writes SQL queries, and we run them through PostHog’s API.
When a signal fires — we automatically create a deal in Attio. Sales reps pick it up and go work the client.
Agent wiring
First things first — we’re building a proper demo mode. Right now it’s a bit “pay first, questions later” — not great for people who just want to play around. Go poke around anyway: inspector.getbeton.ai
Meanwhile, the team is working on the API layer between Inspector and the Agent. This is what ties everything into one system.
How it works: Inspector is kind of a UI — it connects to the client’s DWH and queries it. The Agent is our backend, built on Google ADK. Inspector brings Agent customer’s website URL, the Agent studies it and explores data mode in your DWHl through Inspector — Agent doesn’t connect to the data directly). Then the Agent builds a pipeline of SQLs — and Inspector executes them.
We’re also working on session-level authorization so the agent doesn’t accidentally peek at another client’s data. Boring, but important.
Once this is done — we’ll be able to get revenue data fully automatically, no manual steps involved.
Bonus
A deep dive on our lead automation is coming soon. Here’s the short version of how it works:
→ someone signs up via Supabase →
→ their email goes to Clay →
→Apollo enriches the data (company, title, tech stack, socials)→
→ everything gets packed into JSON and goes to n8n →
n8n formats it for Attio and creates a company, a person and a deal. One flow, zero manual work
Full breakdown — soon.
We’re raising. If you’re interested — write to v@getbeton.ai.
Follow us
All the best,
Vlad and the team!
Links:
Product: https://getbeton.ai/
Documentation: Coming in Q1 2026
Book the demo: https://cal.com/beton