2025-10-06 – Beton Weekly Update
First repeat customer, some inbound leads and busywork that never ends.
Hi,
It’s Vlad, founder of Beton. It’s an open source Clay.com alternative.
Thanks for reading this – and sorry for the delay from the usual Friday schedule.
I got swamped last week on a personal front, but still squeezed in some hours.
Traction
First, traction — we got our first repeat customer! Which brings us to $370 in revenue to date. Niiiice, I can finally afford an Apollo.io subscription!
No time to rest though – put the pricing in front of 2 more customers. It’s ~$2K of new pipeline, though one contract would mean I’ll also do consulting work, so not very scalable.
On top of that, I noticed inbound signups from people outside of my network.
Now need to talk to them, figure out why they wanted to hire Beton and convert them to paying customers. A good reminder to add Posthog to the cloud version.
Busywork
Decided that I should use OSS tools as much as possible, so spinned up Twenty CRM instance on Railway.
That was an amazing experience — spent only 4 hours from the idea to the CRM with custom data model and all my pipeline imported. Will do a standalone post on it.
Then – landing page/marketing baseline. I gpted privacy policy, T&C, SEO tags and a logo, submitted and resubmitted Google Search Console fixes and figured out how to marry two sitemaps – one provided by Webflow, another by Substack.
I had also recovered my Stripe account linked to a domain with a missed renewal.
I had already said goodbye to it, but their support team was very helpful and I did not drown in KYC nightmare.
Next week’s plans
On the GTM side, I need to finish one more pilot, close 2 deals that are in progress and talk to all 4 inbound leads and try to convert them to paying customers.
I’ll be cleaning up the repo because I’ve forgot to add multiple files and folders to my gitignore and published them.
After that, I’ll set up Posthog — my weapon of choice for product analytics. (Here’s my old post on setting it up on Webflow site using Google Tag Manager.)
I also need to ramp up integrations — even I can’t use Beton as is because I don’t have enough data sources to choose from.
Ask
Building trust for new products is complicated, so please — star us on Github and subscribe to our LinkedIn page.
I’m still looking for a technical co-founder, but for now I’ll continue my path to being a “first AI-native $10B solo founder” or whatever is hype on LinkedIn nowadays.
As Bukowski wrote, “if it doesn’t come bursting out of you in spite of everything, don’t do it”, and this company does.